Tampico - Irresistible

During my time at Macias Creative, a small but influential Miami based creative advertising agency, I was charged with the task of working on Tampico's social media.
Reflecting the brand's colorful image I made a series of whimsical and colorful posts, on Instagram as well as Facebook.
These served as part of their teaser to an upcoming "brand refresh".

Click here to see launch video.

Find more info on the Tampico's website.

After the launch there was much more work to be done, spreading the message about the brand's new look was the first priority.

As is traditional for beverages targeting a younger audience, the brand made a partnership with the animated series Trolls on Netflix.
Again I was given the task of making a series of small videos
for social media promoting the partnership.

​

And finally here are some explorations that didn't make the final cut.