ALEX(ANDER) MAHLER
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"White" Biotherm Competition

A creative concept organized by Biotherm ( a L'Oreal skincare brand) in association with Parsons Paris.
The theme was simply "White" or "Milk",
and participants were to develop a concept for the brand's new milk based skincare line.
My project's main idea was to imagine what if the 60% of our body that is made up of water was made up of milk?
Would our skin have a white glow to it?...
I won 1st prize; ironically, I'm a lactose intolerant...

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