The creative process is probably the most interesting part of developing an advertisement.
Art direction has had a very broad definition in my experience, it universally implies giving, deciding and shaping the direction of a creative project.
Agency work often means teamwork and collaboration. That the direction isn't yours alone to give.
Art direction has had a very broad definition in my experience, it universally implies giving, deciding and shaping the direction of a creative project.
Agency work often means teamwork and collaboration. That the direction isn't yours alone to give.
Before and After : To the left my concepts from when I worked at Fred & Farid, to the right the final print ads by F&F