Alt-J Street Marketing

 At the release of their album "This is all yours", indie band Alt-J called upon Urban Act, a urban marketing and event group.
I participated in the event as an assistant art worker.
The goal was to promote the release of the new album,
by recreating the cover art in large scale on the facade of a big media outlet in central Paris, for all passers by to see. 
The work was even featured on Alt-J's twitter.

Test Run: Original Cover Art (Left); Reproduction(Left)

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